TROW

T. Rowe Price

T. Rowe Price Group, Inc. is a publicly owned investment manager. The firm provides its services to individuals, institutional investors, retirement plans, financial intermediaries, and institutions. It launches and manages equity and fixed income mutual funds. The firm invests in the public equity… T. Rowe Price Group, Inc. is a publicly owned investment manager. The firm provides its services to individuals, institutional investors, retirement plans, financial intermediaries, and institutions. It launches and manages equity and fixed income mutual funds. The firm invests in the public equity and fixed income markets across the globe. It employs fundamental and quantitative analysis with a bottom-up approach. The firm utilizes in-house and external research to make its investments. It employs socially responsible investing with a focus on environmental, social, and governance issues. It makes investment in late-stage venture capital transactions and usually invests between $3 million and $5 million. The firm was previously known as T. Rowe Group, Inc. and T. Rowe Price Associates, Inc. T. Rowe Price Group, Inc. was founded in 1937 and is based in Baltimore, Maryland, with additional offices in North America, Europe, Asia, Australia.
Market price
USD 108.07
Undervalued by 198.3%
Base value (EV/Sales (Rule of 40)) is 198.3% above the market price · low confidence
5-year outlook: 13.2% per year · forecast
Data: Price updated 06 Nov 2026 14:42; TTM through 30 Sep 2026, period ended 30 Sep 2026 from EODHD (downloaded 2 h ago). Last earnings: 29 Oct 2026
Verdict

Looks undervalued

PriceUSD 108.07
Fair value range245.70–399.03base 322.36
Estimate reliabilityHigh
5-year outlook13.2% / yr≈ USD 200.72 in 5 yrs

Why: Banks and insurers earn their money on their balance sheet, so value follows book value and how much the company earns on it (return on equity).

Details and the full model are below.

EV/Sales (Rule of 40)

Market price below modeled range

Showing the EV/Sales (Rule of 40) you selected on the company card, using 2% growth, 2.4% terminal growth and 9.6% discount. The range varies these assumptions slightly; it is illustrative, not investment advice. Low confidence: the modelled value is far from the market price, which usually means the model does not capture this company well (for example expected growth well above its history).

Assumptions: growth 2%, discount rate 9.60%, terminal growth 2.40% (sector defaults). See a worked example.

Blended growth assumption: 2.0% (sector default 5.4%, own revenue history -1.2%, analyst revenue consensus 1.1%).

5-year outlook: relative outlook of about 13.2% a year (High confidence), anchored to a 7% market return and adjusted for how this company ranks against others. A ranking aid, not a prediction. See the full forecast.

Analyst consensus expects revenue growth of 1.1% a year; the growth assumption used is 2.0%.

Adjust assumptions

Show the recommended model instead

Why this model: Banks and insurers earn their money on their balance sheet, so value follows book value and how much the company earns on it (return on equity).

Compare models
  • Recommended: Justified P/B (ROE) — USD 120.76 (+11.7%)
  • EPS-based Gordon proxy — USD 137.47 (+27.2%)
    Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
  • DCF (trailing free cash flow) — USD 120.33 (+11.3%)
    Not used: Cash-flow models do not suit banks and insurers, whose cash flow is mostly funding and deposits.
  • FCFF (steady state) — USD 122.14 (+13.0%)
    Not used: Cash-flow models do not suit banks and insurers, whose cash flow is mostly funding and deposits.
  • EV/EBITDA (12x) — USD 191.05 (+76.8%)
    Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
  • Fade DCF (10-year growth fade) — USD 120.40 (+11.4%)
    Not used: Cash-flow models do not suit banks and insurers, whose cash flow is mostly funding and deposits.
  • EV/Sales (Rule of 40) — USD 322.36 (+198.3%)
    Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
Illustrative range / share USD 245.70–399.03
Base scenario / share USD 322.36
Margin of safety (share of value) Cheap even in the bear case
Bear USD 245.7056.0%
Base USD 322.3666.5%
Bull USD 399.0372.9%

Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.

Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.

Price history and fair value

No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.

More detail: quality, peers, price history, dividends and financials

Quality score: 92 / 100

Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.

Profitability5 of 5 years profitable20 / 20
Cash generationfree cash flow positive in 5 of 5 years20 / 20
Growthrevenue +4.4% a year12 / 20
Balance sheetnet cash20 / 20
MarginsEBITDA margin 41%20 / 20

Peers in Financials

Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.

CompanyPriceMargin of safetyP/EP/BYieldQuality
TROW (this company) USD 108.07 10.5% 10.6 2.0 5.0% 92
BRK-B Berkshire Hathaway Inc. (Class B) USD 563.68 99.9% 0.0 0.0 – 92
PSH.L Pershing Square Holdings, Ltd. GBP 38.44 68.5% 3.6 0.6 1.3% 76
LRE.L Lancashire Holdings Limited GBP 6.88 45.6% 7.1 1.6 3.3% 76
ACA.PA Credit Agricole S.A. EUR 15.73 36.6% 6.7 0.7 7.0% 78
V Visa Inc. USD 414.00 34.6% 8.7 – 0.2% 100
PRU.L Prudential plc GBP 9.24 34.3% 8.0 1.6 1.9% 78
AGS.BR ageas SA/NV EUR 76.95 33.0% 8.1 1.5 5.0% 76
NWG.L NatWest Group plc GBP 5.86 30.3% 8.2 1.3 5.0% 88
Peer median 7.6 1.3

Dividends

Paid in the last 12 months: USD 5.17 per share · yield 4.78% at the current price.

YearDividends per share
2026 (so far)3.900
20255.080
20244.960
20234.880
20224.800
20217.320
Sector Financials
Exchange NASDAQ
Currency USD

Trailing 12-month financials

TTM through 30 Sep 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 12:42

RevenueUSD 7,703,400,000
EBITDAUSD 3,121,000,000
EBITUSD 2,581,300,000
Net incomeUSD 2,187,800,000
Free cash flowUSD 1,598,400,000
Capital expendituresUSD 391,800,000
DebtUSD 418,600,000
CashUSD 3,774,300,000
Working capitalUSD 2,445,600,000
Shares outstanding213,600,000
Reported dividends per shareUSD 5.3745