Forecast

Financial forecast

Project revenue, EBITDA, net income and free cash flow for the next 5 or 10 years. Growth starts at the same rate the valuation uses and fades to the long-run rate, with margins held at today's level. Bear and bull cases move growth by the company's own revenue volatility. It is a model of what the assumptions imply, not a prediction.

H & M Hennes & Mauritz AB (HM-B.ST)

Price updated 06 Nov 2026 09:56; TTM through 31 Aug 2026; TTM financials updated 06 Nov 2026 13:12.

Starts from TTM through 31 Aug 2026 financials in SEK and a share price of SEK 177.90. Growth begins at 3.0% a year (capped from 3.7% because the latest annual revenue declined) and fades to 3.0% by year 10. Margins held at EBITDA 18.0%, net 6.0%, free cash flow 12.3% of revenue. Bear and bull move starting growth by 4.3 points and long-run growth by 1 point.

Free cash flow is more than twice net income, which is often a one-off (working capital or timing). Lean on the net income line.
Starting growth was capped from 3.7% to 3.0% because the latest annual revenue declined.
Margins drift toward their 4-year average over 5 years (net), because today's margin is far above the company's own average.
Year 1 uses analyst consensus revenue growth (3.4%); year 2 is halfway back to the model's own path.
SEK 190.68Model fair value (Free-cash-flow DCF); range SEK 136.15 to SEK 284.16
7%Fair value vs today's price
LowModel confidence
25%Share of the gap to fair value the price closes by year 5

Confidence: Earnings-based DCF disagrees strongly; trailing-twelve-month data; profit and cash flow steady for 3 years; value is more than 1.5x the Earnings-based DCF value; free cash flow is more than 2x earnings, so the cash-flow value may be overstated.

4.3%/yrModel-implied annual total return over 10 years, base case (price plus dividends). Raw model level; the screener shows a calibrated ranking instead
SEK 298.62BRevenue in year 10 (base)
SEK 14.74BNet income in year 10 (base)
SEK 36.58BFree cash flow in year 10 (base)
SEK 7.59Dividend per share in year 10 (base)
SEK 202.26Implied share price in year 10 (base), today SEK 177.90
12.9%Year-10 free cash flow per share vs today's price

Free cash flow over time

SEK 0 SEK 11.80B SEK 23.60B SEK 35.39B SEK 47.19B FY2022 FY2023 FY2024 FY2025 TTM through 31 Aug 2026 +1 +2 +3 +4 +5 +6 +7 +8 +9 +10
Solid: reported Dashed: base projection Shaded: bear to bull range
Free cash flow in year 10 by scenario
CaseStarting growthYear 10Annual growth
Bear -0.9% SEK 28.14B 0.4%
Base 3.4% SEK 36.58B 3.1%
Bull 7.7% SEK 47.19B 5.7%

Base case by year

YearGrowthRevenueEBITDANet incomeFree cash flowEPSFCF / shareDividend / shareBook / shareImplied price
TTM through 31 Aug 2026– SEK 220.84BSEK 39.73BSEK 13.20BSEK 27.05B 8.2716.956.8024.74177.90
Year 13.4% SEK 228.40BSEK 41.09BSEK 13.17BSEK 27.98B 8.2517.536.7926.20178.22
Year 23.2% SEK 235.73BSEK 42.41BSEK 13.10BSEK 28.88B 8.2118.096.7527.66177.94
Year 33.0% SEK 242.80BSEK 43.68BSEK 12.99BSEK 29.74B 8.1418.636.7029.10177.05
Year 43.0% SEK 250.09BSEK 44.99BSEK 12.86BSEK 30.64B 8.0619.196.6330.53175.90
Year 53.0% SEK 257.59BSEK 46.34BSEK 12.71BSEK 31.56B 7.9619.776.5531.94174.47
Year 63.0% SEK 265.32BSEK 47.74BSEK 13.09BSEK 32.50B 8.2020.366.7533.39179.70
Year 73.0% SEK 273.28BSEK 49.17BSEK 13.49BSEK 33.48B 8.4520.976.9534.89185.10
Year 83.0% SEK 281.47BSEK 50.64BSEK 13.89BSEK 34.48B 8.7021.607.1636.43190.65
Year 93.0% SEK 289.92BSEK 52.16BSEK 14.31BSEK 35.52B 8.9622.257.3738.02196.37
Year 103.0% SEK 298.62BSEK 53.73BSEK 14.74BSEK 36.58B 9.2322.927.5939.66202.26

EPS and free cash flow per share assume today's share count. Dividends assume today's payout ratio and book value grows with retained earnings. The implied share price follows the valuation models and is not a price target; override growth settings do not change the model fair value. Margins stay at today's level except where the notes say they drift toward their average, so it does not model margin expansion, buybacks, acquisitions or recessions. It is for information and education only and is not investment advice. See the methodology for how the growth rate is blended.